From Vision to Victory
Learn more about your sourcing experts.
About Rui Choice
At Rui Choice, we are your trusted partner in unlocking the full potential of China’s manufacturing landscape for Western brands seeking high-quality, cost-effective solutions. With a robust network of vetted suppliers and an extended team of seasoned professionals strategically based across China’s key industrial hubs, we deliver unparalleled expertise in OEM/ODM sourcing across diverse industries, including electronics, apparel, consumer goods, automotive components, medical devices, home appliances, and industrial machinery. Our comprehensive services, from identifying top-tier manufacturers and negotiating 25-35% cost savings to ensuring 98% defect-free shipments through rigorous quality control and streamlining global logistics, guarantee exceptional results tailored to your brand’s needs. Backed by decades of combined experience in global trade and marketing, our client-centric approach and commitment to ethical practices have empowered hundreds of businesses to launch innovative products and thrive in competitive markets. Explore our case studies to see how we transform sourcing challenges into opportunities for growth, delivering market-ready solutions for products like smart devices, fashion textiles, precision auto parts, medical equipment, and more.
Meet Our Experts
Richard Ma, Founder and CEO of Rui Choice, is a seasoned leader with a proven track record in international trade and business development. Since taking the helm, he has driven Rui Choice’s mission to deliver innovative, high-quality sourcing solutions for Western brands. Previously, as Director of Foreign Trade and Business Development at Nextvapor Official, Richard expanded global partnerships for premium product lines. At China Galaxy Securities he managed institutional client portfolios, delivering tailored financial strategies. Holding a Master’s in Economic Policy from The Australian National University and a Bachelor’s in Finance from Guangdong University of Foreign Studies, Richard is also a CFA Level II holder and certified Financial Risk Manager. His expertise in negotiation, risk management, and cross-cultural collaboration ensures Rui Choice delivers cost-effective, reliable sourcing solutions.
Richard Ma, Founder & CEO
Rudy van Gelderen, co-founder and Marketing Director of Rui Choice, brings over 20 years of expertise as a performance-driven marketing specialist and trainer. In 2019, he founded Shenzhen Ludi Consulting Services Co. Ltd., advising Chinese companies on boosting overseas sales through platforms like Amazon, eBay, and Fruugo. At Rui Choice, Rudy leverages his skills in SEA, SEO content creation, social media engagement, and brand management to position Western brands for success in global markets. His innovative strategies drive product launches, user acquisition, and conversions, maximizing profitability through tailored promotional campaigns. With 15 years of experience training professionals in marketing and e-commerce, Rudy’s creative vision and industry trend insights ensure Rui Choice’s clients stand out with compelling, market-driven branding.
Rudy van Gelderen, Co-Founder & Marketing Director
Our Mission
To empower Western brands by delivering seamless, end-to-end sourcing solutions, spanning manufacturer matching, OEM/ODM development, quality control, and logistics, ensuring high-quality products, cost savings, and risk mitigation for a wide range of industries.
Our Vision
To become the premier global bridge between Western innovation and China's manufacturing prowess, fostering sustainable partnerships that drive brand growth, market leadership, and ethical international trade.
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